UX Designer & Frontend Developer
Alex Morgan
I build products people actually enjoy using.
Based in Berlin. 6 years designing and shipping digital products for startups and scale-ups. I care about the gap between good-looking and actually working.
Selected Work
Orbit Dashboard
End-to-end redesign of a B2B analytics product.
Fieldwork App
GPS-based field data collection for environmental teams.
Pulse Design System
Token-based system used across 4 product teams.
Cartographer
Interactive map overlay for logistics SaaS.
Luma Brand
Full brand identity and marketing site.
Refract UI Kit
Open-source Figma component library.
Heliox Landing
Launch site for a climate-tech startup.
Archive Print
Annual report for a cultural foundation.
Skills & Tools
Technologies and tools I work with daily.
Case Studies
Redesigning Orbit's Onboarding
Challenge
60 % of new users dropped off within the first three steps of signup. The existing flow assumed too much product knowledge.
Process
12 user interviews, funnel mapping, 3 prototyping rounds, A/B test over 4 weeks.
Outcome
Activation rate up 38 %. Time-to-first-value dropped from 11 minutes to 4.
What People Say
“Alex delivered the redesign ahead of schedule and went well beyond the brief.”
Sarah Kim
CPO, Orbit
“Sharp eye for detail, excellent communicator. Would hire again without hesitation.”
Tom Becker
Founder, Stackflow
“One of the few designers who actually understands the technical side.”
Lena Park
CTO, Heliox