Color of the Year — Viva Magenta 18-1750
Color is a language. Speak it precisely.
Hue is the authoritative color platform for brand teams, fashion houses, and industrial designers. Curated swatches, season forecasts, and millimetre-accurate color science — the source of truth, from screen to dye lot.
COLOR OF THE YEAR
Viva Magenta
Trusted by innovative companies worldwide
Everything you need to ship
One platform, every primitive. Replace a half-dozen tools and ship in an afternoon.
Swatch Library
Over 18,000 named swatches with verified Lab, sRGB, CMYK, and HEX values. Every color carries its own narrative, history, and recommended pairings.
Season Forecasts
Four seasonal trend reports a year, drawn from runway, interior, and consumer-product analysis. Each forecast ships as a downloadable swatch set.
Color Matching
Upload a photograph or scan a physical sample and receive its nearest named swatches with a confidence score. Calibrated for D50 and D65 lighting.
Production Bridge
Export color specifications to InDesign, Figma, Adobe Capture, and major fabric and paint vendors. Reduce on-press surprises with verified dye recipes.
Brand Palettes
Build and version brand palettes with documented reasoning per swatch. Generate compliant assets for every application — print, web, packaging, signage.
Color of the Year
The annual flagship colour, plus the full editorial backstory, art-direction kit, and licensable marketing assets for partners and licensees.
Unified dashboard for everything you ship
Get a complete view of your business with real-time reporting, automated reconciliation, and actionable insights — all in one place.
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Built for developers, loved by teams
Our APIs are designed for simplicity. Start integrating with just a few lines of code and scale to millions of users.
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18 000+
Named Pantone colors
40+
Years of color-of-the-year
100+
Industries served
ΔE < 1.5
Spectral accuracy
Teams that ship faster, choose us
“The API documentation is the best I've ever worked with. We integrated in under a day and haven't looked back since.”
Sarah Chen
CTO, TechFlow
“Moving to this platform reduced our failures by 40% and saved our team hundreds of hours in reconciliation work.”
Marcus Rivera
Head of Engineering, Bloom
“What impressed me most was the global coverage. We expanded to 30 new markets in a single quarter — something that would have taken us years otherwise.”
Aisha Patel
Founder, NexaPay
Start free. Pay as you grow.
No hidden fees. No contracts. Switch plans anytime.
Individual
For designers who need access to the swatch library and seasonal forecasts.
Studio
For brand and product studios managing color across multiple clients.
Enterprise
For manufacturers and fashion houses depending on color across the supply chain.
Questions, answered
Every swatch is measured under D50 lighting against a master sample with a spectrophotometer. On a calibrated display, the digital preview matches the printed reference within a Delta E of 1.5.
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