Gives you wings.
From slopestyle finals to F1 podiums, from frozen halfpipes to deserts at midnight — Red Bull fuels the athletes, the culture, and the moments that move the world.
1:18.4
342 km/h
112
2.4M
Trusted by innovative companies worldwide
Everything you need to ship
One platform, every primitive. Replace a half-dozen tools and ship in an afternoon.
Energy that delivers
The original formula. 80 mg of caffeine, B-group vitamins, and taurine in every 250 ml can — engineered for the moments that demand more.
Athlete program
Over 800 athletes across 70 disciplines on a single roster. From rookies to world champions, with sports science, content, and tour budgets behind them.
Red Bull TV
Free live coverage of Cliff Diving, X-Alps, Wings for Life, and Rampage. Plus thousands of hours of documentaries on demand, in 4K, on every platform.
Red Bull Music
Studios in 7 cities, a 20-year run of producer-led residencies, and a label catalog covering hip-hop, electronic, jazz, and everything in between.
Racing team
Two Constructors' Championships and counting. Engineered out of Milton Keynes, raced across 24 circuits — the only F1 outfit owned by its title sponsor.
Culture festivals
Soapbox Race, Flugtag, Cliff Diving — over 1,000 events a year on 6 continents, organized by local crews, free to attend, never the same twice.
Unified dashboard for everything you ship
Get a complete view of your business with real-time reporting, automated reconciliation, and actionable insights — all in one place.
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Built for developers, loved by teams
Our APIs are designed for simplicity. Start integrating with just a few lines of code and scale to millions of users.
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10K+
Active businesses
99.99%
Uptime SLA
195
Countries supported
4.9
Developer rating
Teams that ship faster, choose us
“The API documentation is the best I've ever worked with. We integrated in under a day and haven't looked back since.”
Sarah Chen
CTO, TechFlow
“Moving to this platform reduced our failures by 40% and saved our team hundreds of hours in reconciliation work.”
Marcus Rivera
Head of Engineering, Bloom
“What impressed me most was the global coverage. We expanded to 30 new markets in a single quarter — something that would have taken us years otherwise.”
Aisha Patel
Founder, NexaPay
Start free. Pay as you grow.
No hidden fees. No contracts. Switch plans anytime.
Six-Pack
Original Red Bull, 6 cans of 250 ml. Stocked at every convenience store on earth.
Case
24 cans of Red Bull Original, Sugarfree, or Editions — your call.
Pro Crew
For event organizers, sports teams, and offices that move serious volume.
Questions, answered
Caffeine, taurine, B-group vitamins, sucrose, glucose, and water from natural alpine sources. Original is 80 mg of caffeine per 250 ml — about the same as a cup of coffee. Full ingredients on every label.
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