Swiss Design01 — Identity

Precision is a brand value.

Mark is a brand identity platform for studios that build marks meant to outlast the trends. Helvetica, red, white, ruled lines. The classical Swiss approach to corporate identity.

Helvetica
Regular / Bold
Grid 12 — Red #E6

Trusted by innovative companies worldwide

Notion
Figma
Linear
Vercel
Supabase
Railway
Clerk
Resend
Built for scale

Everything you need to ship

One platform, every primitive. Replace a half-dozen tools and ship in an afternoon.

Logo Construction

Tools for building marks on geometric grids. Circle, square, triangle, optical correction notes — the same construction logic that produced Lufthansa and BMW.

Typographic Standards

Pre-configured Helvetica, Univers, and Frutiger systems with tracking, leading, and case rules. Your wordmark behaves the same in 8pt as it does at 800pt.

Color Specification

Pantone, CMYK, RGB, and HEX values for every brand color, with documented reasoning. Single-color, two-color, and reversed applications generated automatically.

Guideline Generator

Export a 120-page corporate identity manual in PDF, with clear-space rules, minimum sizes, prohibited uses, and signage construction drawings.

Application Library

Stationery, signage, vehicle livery, packaging, and digital templates. Every application is constructed from the same grid as the mark itself.

Compliance Auditing

Upload any brand asset and receive a precision audit — color drift, type substitution, clear-space violations — measured to the millimetre.

Unified dashboard for everything you ship

Get a complete view of your business with real-time reporting, automated reconciliation, and actionable insights — all in one place.

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Unified dashboard for everything you ship

Built for developers, loved by teams

Our APIs are designed for simplicity. Start integrating with just a few lines of code and scale to millions of users.

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Built for developers, loved by teams

10K+

Active businesses

99.99%

Uptime SLA

195

Countries supported

4.9

Developer rating

Loved by builders

Teams that ship faster, choose us

The API documentation is the best I've ever worked with. We integrated in under a day and haven't looked back since.

Sarah Chen

Sarah Chen

CTO, TechFlow

Moving to this platform reduced our failures by 40% and saved our team hundreds of hours in reconciliation work.

Marcus Rivera

Marcus Rivera

Head of Engineering, Bloom

What impressed me most was the global coverage. We expanded to 30 new markets in a single quarter — something that would have taken us years otherwise.

Aisha Patel

Aisha Patel

Founder, NexaPay

Simple pricing

Start free. Pay as you grow.

No hidden fees. No contracts. Switch plans anytime.

Designer

For individual designers building one identity at a time, by hand.

$0/mo
1 active identity project
Logo construction grid
Helvetica metrics included
PDF guideline export, 20 pages
Most popular

Studio

For brand and identity studios maintaining multiple long-term client engagements.

$99/mo
Unlimited identity projects
Full type library access
Compliance audit dashboard
Client portal with review history
120-page guideline export

Enterprise

For global brands stewarding their identity across regions, agencies, and decades.

Custom
On-premise deployment
Asset distribution network
Custom font licensing
Dedicated brand standards lead
Annual identity health audit
Frequently asked

Questions, answered

Helvetica was designed in 1957. The Lufthansa mark is from 1962. Both are still in use, and so is the discipline behind them. Mark assumes you want your work to last that long.

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